Clickport vs Matomo: Which Analytics Tool Fits You?

If you're considering a switch from Matomo, the questions are practical: which reports will you use, what will the same traffic cost, and which capabilities do you need to keep? Here's how the two compare.

Clickport brings your traffic sources, engagement, goals, revenue and A/B experiments into one managed dashboard. You can see which pages people read, where visitors drop off and whether they convert, without running an analytics server or buying separate reporting plugins.

That's the approach I recommend if you want to spend your time improving your website. Clickport handles the analytics infrastructure, and every plan includes the same features. You choose your allowance by pageviews and the number of sites you need.

Which Matomo are you comparing with Clickport?

There are three different setups behind the Matomo name. They don't come with the same maintenance work.

Matomo's open-source core gives you the option to run the software yourself. That matters if your organization requires control over the analytics infrastructure, or you want to customize the installation. Clickport doesn't offer a self-hosted edition.

With Matomo Cloud, hosting, updates and backups are handled for you. You can use its reports without operating the underlying PHP application and database.

With On-Premise, those jobs belong in your plan. Having someone responsible for updates, backups and report processing is part of running the service. How much time it takes depends on your installation and experience. Budget around your own traffic, retention needs and available support.

How should you compare the cost?

Start with the billing unit. A pageview and a Matomo Cloud hit aren't interchangeable. Matomo counts pageviews alongside other tracked actions, including events, downloads and outlinks. Your tracking configuration determines how many hits you produce.

Clickport's plans are based on monthly pageviews. The 100,000-pageview plan costs €19 per month, or €190 per year when paid annually. A site with 200,000 pageviews needs the next tier: up to 1 million pageviews at €69 per month, or €690 per year. That pageview allowance is shared across the sites on your plan.

Here's a workload example to make the difference concrete. Assume a site records 200,000 pageviews and another 100,000 billable Matomo actions during one month.

Prices checked on 24 September 2026. The example compares monthly allowances with either monthly or annual billing, before applicable taxes. Matomo Cloud's 300,000-hit plan and Clickport's 1 million-pageview plan both accommodate this workload; their feature packages differ.

The extra 100,000 actions are an assumption for this example, not a typical ratio. A site tracking fewer actions would need fewer hits; one tracking more could need a higher allowance. Use your own volumes before comparing quotes.

For self-hosted Matomo, the core software license is free. Add the hosting you actually need and any paid plugins you intend to use. Don't add heatmaps to one quote if you don't need them, or compare a package containing session recording with a product that doesn't provide it.

I also separate cash costs from staff time. An existing server and a team that already maintains Matomo can make keeping it economical. A small business paying someone to operate a new installation has a different calculation. Price the work your team would take on.

Which reports and features will you use?

For everyday reporting, I'd begin with five questions: where visitors came from, which pages they read, how far they got, whether they completed a goal, and which recorded visits led to revenue.

Clickport puts sources and pages, engagement, goals, journeys and revenue in the same dashboard. Its engagement score combines scroll depth and time spent. You can compare traffic sources by reading activity instead of stopping at visitor counts.

Matomo covers traffic acquisition, visitor behavior, goals and ecommerce too. It also offers heatmaps, session recordings, form analytics, custom reports and a tag manager. Availability and pricing depend on the edition and, for self-hosting, the plugins you choose.

A session timeline and a recording answer different questions. Clickport's session view shows the sequence of pages and tracked events. It doesn't replay a visitor's screen. If watching interactions is central to your work, that is a reason to keep Matomo or evaluate a separate recording tool.

Clickport now includes experiments

You can run A/B experiments using a goal you already measure. Define variants, choose their traffic shares, make the content change on your site, and compare results in the Experiments tab. Goals with revenue can show revenue by variant too.

The panel above uses example tests. Clickport supplies assignment and measurement; you still implement the variant through your page content, CSS or a separate URL. It isn't a visual page editor.

Variant assignment is remembered in the browser using localStorage. That's a relevant implementation detail when reviewing your site's privacy setup, even though it doesn't use a cookie. You can read the full setup in the experiments guide.

Does Matomo show live data?

Yes. Matomo has live visitor views, including its Visits Log. Those views let you follow recent activity while aggregated reports follow their own processing schedule.

Aggregated reports are a separate matter. Matomo uses archiving to prepare report data. On a self-hosted installation, the processing schedule and available resources affect when those reports update. Matomo Cloud manages that processing for its customers.

In Clickport's realtime view, the KPIs and chart refresh every 30 seconds, and the panels every 10 seconds. You don't configure report archiving yourself. You can follow incoming activity without managing an analytics server.

For a useful check, install the candidate tool on a representative site, generate a visit and a goal, and see where and when they appear. Test the reports you actually use rather than treating the database name as a benchmark.

What changes for WordPress?

Matomo for WordPress runs the analytics application inside WordPress. It uses your hosting resources and database, so capacity and backups belong in the decision.

But that isn't the only way to use Matomo on a WordPress site. You can connect WordPress to Matomo Cloud or a separate Matomo installation. In that setup, the analytics database isn't inside the WordPress site.

Clickport also processes analytics separately from WordPress. You can add the tracking snippet or use the WordPress connector. The connector can also send server-side AI crawler request data to Clickport.

The connector still runs code on your site, while Clickport's servers handle analytics storage and reporting. This keeps the analytics database and report processing separate from WordPress.

If your current Matomo installation runs well, keeping it may be the easiest choice. Check your own resource use, backup size and reporting needs before switching. For a wider choice of setups, see the WordPress analytics comparison.

What about cookies and privacy?

Matomo supports cookie-based and cookieless measurement. The settings you choose, the features you enable and the purposes you use the data for all matter. Self-hosting gives you infrastructure control; it doesn't make every configuration exempt from consent requirements.

Clickport's analytics tracker doesn't set cookies. We host the service in Germany and explain the data handling in our privacy documentation. Optional features still deserve their own review: experiments, for example, use localStorage to keep a variant consistent on the same browser.

Review consent requirements for the setup you plan to use. For France, the CNIL's guidance makes audience-measurement exemptions conditional on how the tool is used and configured. It also says a solution must not be presented as certified or validated by the CNIL on the basis of that self-assessment.

Check the setup you intend to run, including custom event data and any other scripts on the site. Avoid sending names, email addresses or other identifying information in page URLs and event properties. Our cookie-banner guide explains the broader website decision.

Can you bring your old data with you?

Clickport supports historical imports, so you don't always have to start with an empty chart. It accepts supported GA4 report CSVs and compatible export ZIPs containing the expected analytics CSV tables.

That is not a native Matomo importer. Don't assume a Matomo export will work just because it is a CSV. The importer expects particular columns and report formats, and imported aggregates don't recreate individual sessions or event histories.

If you're switching from Matomo, keep access to the old reports you need, export important records, and run the tools side by side while you check collection. Compare the same dates, time zone, excluded traffic and goal definitions. Differences in measurement can remain even when both installations work correctly.

When would I choose each one?

I'd choose Matomo On-Premise when self-hosting is a requirement or an existing installation already meets the team's needs. Its open-source core and control over infrastructure are meaningful advantages.

I'd consider Matomo Cloud when I want Matomo's reporting and optional behavior-analysis features without maintaining the underlying service. Check the hit allowance and feature package against your own workload.

I'd choose Clickport when I want managed analytics with traffic sources, engagement, goals, funnels, revenue and experiments together, and I don't need heatmaps, visual recordings, a tag manager or self-hosting.

You can start a 30-day Clickport trial and check those reports on your own site. Use the switching guide for the practical steps of running in parallel and validating goals, with the import limits above in mind. The test is whether the reports help you make decisions and whether the setup fits the work you're willing to own.