Intuitive Dashboard
All your stats on one clean page. Traffic, content, and live visitors, one click apart.
Your stats on any screen
The full dashboard adapts to phones, tablets, and desktops. Panels stack, KPIs reflow into a 2-column grid, and every feature works exactly the same. No separate mobile app needed.
The same dashboard, wherever you open it.
- Check your stats from the couch, the commute, or the conference.
- All panels, filters, sessions, and goals work on every screen size.
- Dark mode, light mode, or automatic system preference.
One dashboard, every device.
Eight KPIs and the story behind them
Visitors, pageviews, views per visit, bounce, conversions, conversion rate, duration, and scroll depth, always on top. Every delta compares against a weekday-aware baseline, and the chart plots any metric with a comparison overlay and your own annotations.
Deltas that compare Mondays to Mondays.
- A quiet Sunday never reads as a crash: baselines match weekdays.
- Comparison overlay: previous period, year over year, or smart baseline.
- Pin annotations to dates, so every spike keeps its explanation.
Context, not just counts.
KPI reference →Every source, including the AI ones
Google, ChatGPT, LinkedIn, Perplexity, and Gemini, ranked in one list with visitors and engagement per source. The Channels view classifies all of it into 16 channels, with AI Search as a first-class channel, not a footnote inside Direct.
AI traffic tracked out of the box, no setup.
- ChatGPT, Perplexity, Gemini, and Claude appear the moment they send traffic.
- The Eng column separates sources that send readers from sources that send bounces.
- Channels, sources, and full referrer URLs sit one sub-tab apart.
Know what AI sends you before your competitors do.
About the panels →
The exact page that sent the visitor
Not just "reddit.com" but the subreddit. Not just "news.ycombinator.com" but the thread. The URLs view keeps the full referring address, so you can find the exact discussion, article, or repo that linked you, and see how engaged its readers are.
Full URLs, not flattened domains.
- See the thread, post, or newsletter behind every referral.
- Engagement per referrer separates traffic from attention.
- Ranked by visitors, with each referrer’s share of your traffic.
Somebody linked you. See exactly where.
Your search box is a suggestion box
Every term visitors type into your own site search, ranked by how many people searched for it. The queries without a good landing page are your content roadmap, straight from the audience. It sits under Pages, next to the entry, exit, and 404 views.
Your visitors tell you what is missing.
- Visitors and views per search term.
- Spot demand you have no page for yet.
- Captured automatically when your search uses a query parameter.
Free product research, running all day.
Broken pages surface themselves
Every URL that returned a 404, ranked by hits: the old blog post people still link to, the moved PDF, the renamed docs page. Fix the redirect before it costs signups, and see what scanners probe for while you are at it.
Dead links get found before visitors email you.
- 404s ranked by hits, straight from real traffic.
- Old slugs and moved files show up the day they break.
- Lives under Pages, next to Top, Entry, Exit, and Search views.
The cheapest conversion fix there is.
Live visitors with context, not a counter
The realtime view lists each live session: source, country, device, browser, and the page they are on right now, refreshing every 30 seconds. When a launch or a mention hits, you watch it as people, not as a lonely number going up.
A launch day you can actually watch.
- Every live session shows source, location, device, and current page.
- AI visitors from ChatGPT or Perplexity are visible live.
- A 30-minute rolling window with automatic refresh.
Watch it happen.
Real-Time Analytics →Frequently asked questions
Having another question?
Reach out! We will be happy to help with any pre-sales questions.
Do I need to set anything up to get this dashboard?
No. Add the tracking snippet and the KPIs, chart, and every panel populate on their own: no report builder, no configuration, no tag manager. Installation is one script tag.
Can I click into the numbers?
Yes, everything cross-filters. Click Google in Sources and the whole dashboard shows Google traffic; click a country or a page and it narrows further. Filtering & Segments covers the full system, including saved segments.
Where are countries, devices, and campaigns?
One tab away. The Locations panel drills from continent to city, with a world map; Technologies covers browsers, operating systems, and screen sizes; Campaigns tracks your UTMs. The tabs above are a sample of the dashboard, not all of it. See the panel reference.
Does it work on my phone?
Yes. The dashboard reflows for phones and tablets, as shown above: same panels, same filters, same goals. Dark mode, light mode, or system preference. No app to install.
Can I export or share what I see?
Yes. A 3-page PDF report and a full CSV export respect your active filters, and read-only share links give clients or teammates the live dashboard without an account.