Engagement Tracking

Higher engagement, higher conversion

Put the engagement score next to the conversion rate and the pattern is hard to miss: the segments that read are the segments that buy. AI Search converts at 6.4%, Paid Search at 0.4%, and /pricing readers top everything, because attention comes first.

Engagement is the leading indicator conversion follows.

• The same segments, scored by attention and by outcome.
• Spot high-engagement segments that deserve more goals and budget.
• Catch expensive traffic that neither reads nor converts.

Improve the reading and the buying follows.

Every page scored by real attention

The Pages panel carries the engagement score next to visitors, so "popular" and "read" stop being the same claim. A blog post at 65% engagement is an asset; a landing page at 29% with your highest traffic is the page to fix first.

Traffic tells you what they clicked. Eng tells you what they read.

• Engagement per page, sortable, next to visitor counts.
• High traffic + low engagement = your clearest fix-first list.
• Entry, exit, search, and 404 views share the same score.

Stop guessing which content works. It is a column now.

16 channels, ranked by what they read

Channel classification sorts your traffic into 16 channels, AI Search included, and every one of them carries the engagement score. Organic and AI channels tend to read; some paid channels only click. Now you can tell which is which before the invoice.

Attention per channel, not just arrivals.

• AI Search as a first-class channel, scored like the rest.
• Compare paid against organic on attention, not volume.
• Click any channel to filter the whole dashboard to it.

Spend where they read.

Two honest inputs, one number

The score combines scroll depth with active time: how far they got and how long they genuinely stayed with the page. No taps on a black box: you can see both ingredients on every session, and the thresholds are fixed and public.

Scroll depth + active time, 0 to 100.

• Scroll says how far, active time says how long.
• Green from 50%, amber from 25%, red below.
• The same score on sessions, pages, sources, and countries.

Simple enough to trust, strict enough to mean something.

Reading time, not tab-open time

The duration timer pauses the moment a tab goes hidden and resumes when the visitor returns. A tab parked in the background all afternoon contributes nothing. Averages also cap any single visit at 30 minutes, so one forgotten window cannot skew a page.

Idle tabs never inflate your numbers.

• Pause on hidden tab, resume on return, per session.
• A 30-minute cap keeps averages honest.
• Compare reading time across channels and pages.

When Clickport says 3:42, someone actually read for 3:42.

A bounce rate that makes sense

Someone reads your whole article for four minutes and leaves. Most tools call that a bounce. Clickport calls a visit a bounce only when all four criteria hold: a single pageview, no clicks, under 25% scroll, and under 15 seconds. Reading is not bouncing.

Four criteria, all required.

• Single pageview alone never counts as a bounce.
• Engaged single-page reads stay out of your bounce rate.
• See which pages genuinely fail to hold anyone.

Your bounce rate finally measures failure, not format.