The KPI row sits at the top of your dashboard and shows 8 metrics at a glance. Click any card to plot that metric on the chart below.
The number of unique visitors to your site. Each visitor is identified by a daily-rotating anonymous ID, so the same person visiting on two different days counts as two visitors. No cookies or fingerprinting are involved.
Large numbers are abbreviated for readability: 1.4k, 23.5k, 1.2M. Hover over the number to see the full, unabbreviated count.
Total page loads across all visitors. This includes both full page loads and client-side navigations in single-page applications (React, Vue, Next.js, etc.). If one visitor views 5 pages, that counts as 5 pageviews.
The average number of pages each visitor views per session. Calculated as total pageviews divided by total visitors. Displayed as a decimal, for example 2.67.
A higher number generally means visitors are exploring more of your site.
The percentage of sessions where the visitor had minimal engagement. Clickport uses a stricter, multi-criteria definition of bounce. A session counts as bounced only if all four of these conditions are true:
Most analytics tools only check whether the visitor viewed a single page. Clickport's definition is more forgiving because a visitor who reads an entire blog post, scrolls to the bottom, and clicks an outbound link clearly engaged with your content, even if they only viewed one page.
The total number of goal completions across all visitors. This KPI only appears on the dashboard when you have at least one goal configured. Goals can track form submissions, outbound clicks, page visits, and custom events.
For setup instructions, see the Goals documentation.
The conversion rate as a percentage, calculated as conversions divided by visitors, multiplied by 100. Like the Conversions KPI, this only appears when you have goals configured.
For example, 50 conversions from 1,000 visitors gives a 5.0% conversion rate.
The average session duration across all visitors. Measured from the first event to the last event in each session. Displayed in m:ss format (for example, 2:34 means 2 minutes and 34 seconds).
Individual sessions are capped at 30 minutes when calculating the average. This prevents a single outlier session (like someone leaving a tab open overnight) from skewing your numbers.
The average maximum scroll depth as a percentage. For each page a visitor views, Clickport records the furthest point they scrolled to. These per-page values are then averaged across all sessions.
This tells you how far visitors actually read. A scroll depth of 72% means the average visitor sees about three-quarters of your page content.
Each KPI card shows a colored percentage change compared to a previous period. A green arrow pointing up means the metric improved. A red arrow pointing down means it declined.
There is one exception: bounce rate. For bounce, the colors are inverted. A decrease shows in green because lower bounce is better. An increase shows in red.
When comparison mode is enabled, the same logic extends to every row in every panel. Each source, country, device, campaign, and page gets a delta column showing its individual trend.
Clickport does not simply compare against yesterday or the previous period. The comparison baseline adapts to the date range you have selected:
Click any KPI card to plot that metric on the time-series chart below the KPI row. When a card is active, its label turns to its assigned color so you can see which metrics are currently plotted.
You can plot multiple metrics simultaneously by clicking additional cards. Click an active card again to remove it from the chart.