Ask AI lets you query your analytics data in plain English. Instead of navigating panels and configuring filters, type a question and get an answer built from your actual traffic data. The AI uses 14 specialized tools to pull real numbers from your dashboard, analyze trends, and surface insights you might miss.
Click the lightbulb icon in your dashboard header to open the Ask AI panel. Type a question or pick from one of the suggested prompts. The AI will analyze your data in real time and stream the response back to you.
The AI panel appears as a dropdown overlay on desktop (500px wide) and full-screen on mobile. You can pin it open with the pin button so it stays visible while you browse the dashboard. Click outside the panel or press Esc to close it.
Type any question about your analytics data. The AI understands natural language, so you do not need special syntax. Some examples:
Questions can reference specific time periods, traffic sources, pages, countries, or any other dimension. The AI automatically uses your current dashboard date range and any active filters as context.
The AI maintains conversation context, so you can ask follow-up questions without repeating yourself. For example, after asking about Google traffic, you can ask "What about LinkedIn?" and the AI understands the context.
The conversation history keeps the last 20 messages. Starting a new topic is fine at any point.
Click the "Questions" button to see suggested prompts organized into five categories:
The AI has 14 specialized tools that query your analytics data in real time. It does not use pre-computed summaries or cached results. Every answer is built from a live query against your actual data.
| Tool | What it does |
|---|---|
| Traffic overview | High-level KPIs: visitors, pageviews, bounce rate, engagement, duration, conversions, conversion rate, views per visit |
| Traffic chart | Time-series data with configurable granularity (hourly, daily, weekly, monthly) |
| Sources | Traffic source breakdown: search engines, social, referral, direct |
| Pages | Page performance including all pages, entry pages, and exit pages |
| Countries | Geographic breakdown at country, region, or city level |
| Technology | Device, browser, OS, screen size breakdown |
| Campaigns | UTM campaign data: campaign name, source, medium, content, term |
| Channels | Traffic by channel: Direct, Organic Search, Paid Search, Social, Email, Referral, AI Search, and more |
| Goals | Goal and conversion performance with per-goal metrics and revenue |
| Custom events | Custom event tracking data with visitor counts and revenue |
| Behavioral events | Outbound link clicks, form submissions, file downloads |
| Bot stats | Bot detection results, AI crawler activity, zero-engagement session rates |
| Realtime | Current live visitor count and active visitor details |
| Annotations | Timeline notes (deploys, campaigns, milestones) for context on traffic changes |
The AI can call multiple tools in a single question. For example, asking "Which sources convert best and what pages do they land on?" will trigger both the sources and pages tools. You will see status indicators as each tool runs.
The AI automatically inherits context from your current dashboard state:
This means you do not need to repeat your date range or filters in the question. Asking "How is my traffic?" while viewing "Last 7 days" filtered to "Country is Germany" will give you German traffic for the last 7 days.
The AI formats responses for quick scanning:
Responses also include links to relevant docs pages when the AI detects you are asking about a feature or concept that has its own documentation.
Each account can ask up to 50 questions per 24-hour rolling window. The remaining count is shown after each response. The limit resets on a rolling basis, not at midnight.
Follow-up questions in the same conversation each count as one question. The conversation history itself does not count against the limit.