Below the chart, the dashboard is split into two panel columns. Traffic panels on the left show where visitors come from. Content panels on the right show what they do on your site.
Each panel has tabs at the top to switch between different views. Every row shows a visitor count, percentage share, and an engagement score.
Each row in every panel includes a colored engagement percentage. This score tells you how actively visitors in that segment interacted with your site.
Engagement is calculated from two signals: how far visitors scrolled and how long they stayed. The score is the average of scroll depth and time on page (capped at 100%). A visitor who scrolls to 80% and stays for 4 minutes scores high. A visitor who leaves after 3 seconds with no scrolling scores low.
The Sources panel shows where your traffic comes from. It has three sub-tabs:
The Locations panel breaks down your visitors by geography. It has three sub-tabs:
Country detection uses server-side IP geolocation. The IP is discarded immediately after lookup and is never stored.
The Technologies panel shows what devices and software your visitors use. It has four sub-tabs:
The Campaigns panel tracks UTM-tagged traffic. It has five sub-tabs, one for each UTM parameter:
utm_medium)utm_source)utm_campaign)utm_content)utm_term)This panel only shows data when visitors arrive with UTM-tagged URLs. If you're not using UTM parameters in your links, this panel will be empty.
The Pages panel shows which pages visitors viewed. It has four sub-tabs:
The Sessions panel lists individual visitor sessions with full event timelines. Click any session to see the full journey: every pageview, click, form submission, and scroll event.
You can flag suspicious sessions as bots or delete them entirely. See the Sessions docs for details.
The Goals panel tracks conversions and outbound activity. It has two sub-tabs:
Click any row in any panel to filter the entire dashboard by that value. All KPIs, the chart, and every other panel update instantly.
Active filters appear as pills below the date picker. You can stack multiple filters. Click the X on a filter pill to remove it.
When you enable the comparison toggle (the toggle icon next to the date picker), every panel row gets a delta column showing how each item changed compared to the previous period.
The delta value shows the percentage change in visitors compared to the weekday-aware baseline. Green means growth, red means decline. Items that didn't appear in the previous period are marked "New".
Click the Δ column header to sort by biggest change. This works on all traffic panels (Sources, Channels, Locations, Technologies, Campaigns), plus Top Pages.
Each panel sorts by visitor count by default. Click any column header to toggle sort direction. When comparison mode is active, you can also sort by the Δ column to find the biggest movers.