Panels

Below the chart, the dashboard is split into two panel columns. Traffic panels on the left show where visitors come from. Content panels on the right show what they do on your site.

Each panel has tabs at the top to switch between different views. Every row shows a visitor count, percentage share, and an engagement score.

Engagement scores

Each row in every panel includes a colored engagement percentage. This score tells you how actively visitors in that segment interacted with your site.

• Green (high): most visitors from this source were actively engaged
• Yellow (mid): moderate engagement
• Red (low): visitors barely interacted with your site

Engagement is calculated from two signals: how far visitors scrolled and how long they stayed. The score is the average of scroll depth and time on page (capped at 100%). A visitor who scrolls to 80% and stays for 4 minutes scores high. A visitor who leaves after 3 seconds with no scrolling scores low.

Traffic panels (left column)

Sources

The Sources panel shows where your traffic comes from. It has three sub-tabs:

• Channels: traffic grouped into 16 automatic categories (Organic Search, AI Search, Direct, Paid Social, Email, and more). See Channel Classification for the exact rules.
• Sources: individual referrer domains (google.com, twitter.com, etc.)
• URLs: full referrer URLs for more detail

Locations

The Locations panel breaks down your visitors by geography. It has three sub-tabs:

• Countries: country list with flags, visitor count, and engagement. Click a country to drill into regions.
• Regions: state or province breakdown within a country filter
• Cities: city-level breakdown

Country detection uses server-side IP geolocation. The IP is discarded immediately after lookup and is never stored.

Technologies

The Technologies panel shows what devices and software your visitors use. It has four sub-tabs:

• Devices: Mobile, Desktop, Tablet
• Browsers: Chrome, Safari, Firefox, etc.
• OS: Windows, macOS, iOS, Android, Linux, etc.
• Screens: screen size categories (Large, Medium, Small)

Campaigns

The Campaigns panel tracks UTM-tagged traffic. It has five sub-tabs, one for each UTM parameter:

• Medium (utm_medium)
• Source (utm_source)
• Campaign (utm_campaign)
• Content (utm_content)
• Term (utm_term)

This panel only shows data when visitors arrive with UTM-tagged URLs. If you're not using UTM parameters in your links, this panel will be empty.

Content panels (right column)

Pages

The Pages panel shows which pages visitors viewed. It has five sub-tabs:

• Top: top pages by visitors, with scroll depth and duration per page
• Entry: first page in each session (landing pages)
• Exit: last page in each session
• Search: what visitors typed into your site search. See Site Search Terms
• 404: pages flagged as 404 errors, auto-detected from the page title. See 404 Tracking

Sessions

The Sessions panel lists individual visitor sessions with full event timelines. Click any session to see the full journey: every pageview, click, form submission, and scroll event.

Sub-tabs let you narrow the list: All, Live, Converted, and Bounced (each session shown with red R, amber D, and purple C badges for rage clicks, dead clicks, and copies). The Signals sub-tab is a ranked breakdown rather than a session list, aggregating all six behavior signals: copied text, rage clicks, dead clicks, form abandons, script errors, and prints. Open a row for detail, or click it to filter the dashboard.

You can flag suspicious sessions as bots or delete them entirely. See the Sessions docs for details.

Goals

The Goals panel tracks conversions and outbound activity. Sub-tabs filter by goal type: All, Clicks, Pages, Forms, and Events, plus an Outbound view that groups all outbound link clicks by destination domain. See the Goals docs for setup instructions.

Cross-filtering

Click any row in any panel to filter the entire dashboard by that value. All KPIs, the chart, and every other panel update instantly.

Active filters appear as pills below the date picker. You can stack multiple filters. Click the X on a filter pill to remove it. For stacking conditions with AND and OR, filtering by goals and signals, and saving filters as segments, see Filters.

Period-over-period comparison

Comparison is scope-selectable. From the date picker you choose what to compare against: Smart baseline (the default, a weekday-aware average of the last 4 matching periods), Previous period, or Year over year, plus a "Match day of week" toggle. Once a scope is selected, every panel row gets a delta column showing how each item changed against the chosen baseline.

The delta value shows the percentage change in visitors compared to your selected baseline. With the default Smart baseline, that's a weekday-aware average of the last 4 matching periods. Green means growth, red means decline. Items that didn't appear in the baseline period are marked "New".

Click the Δ column header to sort by biggest change. This works on all traffic panels (Sources, Channels, Locations, Technologies, Campaigns), plus Top Pages.

Sorting

Each panel sorts by visitor count by default. Click any column header to toggle sort direction. When comparison mode is active, you can also sort by the Δ column to find the biggest movers.