Frequently asked questions
Answers to the questions we get most about reading the dashboard and trusting the numbers. Installation problems are covered separately in Troubleshooting.
Why do my numbers differ from other analytics tools?
Because the tools count differently. Clickport runs without cookies or a consent banner, so it sees visitors that consent-gated tools lose the moment someone clicks "reject". It also filters bots aggressively at ingestion, which pulls numbers down where other tools count crawler noise as people. Comparing two analytics tools always shows a gap; what matters is that the trend lines move together. See Metrics Definitions for exactly how each number is computed and Bot Management for what gets filtered.
Why is so much of my traffic Direct?
Direct means the visit arrived with no referrer and no campaign tags: a typed URL, a bookmark, or, most commonly, a link from an app that strips referrers, like most email clients and messengers. You cannot recover the source after the fact, but you can prevent the loss: tag the links you control with UTM parameters. The UTM Tracking page has a section on reducing Direct traffic, and Channel Classification shows the exact rules.
What counts as a bounce?
Clickport is stricter than the classic "one pageview = bounce". A session bounces only if all four are true: one or fewer pageviews, no outbound clicks, scroll depth under 25%, and duration under 15 seconds. Someone who reads your whole article and leaves did engage, and is not counted as a bounce. Details in Sessions.
How fresh is the data?
Events appear as they arrive; there is no processing queue. The realtime view refreshes itself every few seconds, Today and Last 24H refresh every minute while open, and historical ranges are queried live when you open them.
Do bots show up in my stats?
Not in your visitor numbers. Detected bots are rejected before they reach your data and are only visible in the Bot Center, including AI crawlers by name. If something slips through, you can flag the session manually and it leaves every metric retroactively.
Can I see what an individual visitor did?
You can open any session in the Sessions panel and see its full journey: pages, scroll depth, clicks, goals. But sessions are anonymous. There is no name, no IP address, no profile, and no way to recognize the same person tomorrow, because Clickport does not build cross-day identities.
Why don't the panel rows add up to my visitor total?
Visitors are unique within each row, and one visitor can appear in several rows: someone who viewed three pages counts once in each of those page rows but once in the Visitors KPI. Summing rows double-counts; the KPI is the deduplicated truth.
Why is my own visit not showing up?
Three usual suspects: you enabled self-exclusion on that browser, you are on localhost (never tracked), or an ad blocker is blocking the tracker in your browser. Open the site in a private window on a different network or device, then watch the realtime view.
What timezone does the dashboard use?
Your site's configured timezone, set per site in Settings. The chart, date labels, and comparison baselines all respect it. See Date Ranges.
Is the data sampled?
No. Every event is stored and every query runs over the full data, whatever your traffic volume or the date range you pick.
How long is my data kept?
Indefinitely, for as long as your account is active. There is no automatic expiry window, so year-over-year comparisons keep working. Details in GDPR Compliance.
Can I recover deleted data?
No. Deleting a session, resetting a site, or deleting your account is permanent. If you want a copy first, take a full export; it packages your complete history as CSV files.
Still stuck?
Check Troubleshooting for installation issues, or send us a message.