Print tracking

A print signal is a visitor printing a page, or saving it as a PDF. It is a small action that says a lot: the visitor wanted to keep this page, carry it somewhere, or hand it to someone else. Clickport catches that intent so you can see which pages people treat as reference material.

What a print signal is

When a visitor opens the browser print dialog, whether they send it to a printer or save it as a PDF, both routes start the same way. Clickport records that print intent on the page. It is a vote of usefulness: people do not print pages they are skimming and forgetting. They print the ones they need to keep.

How it is captured

Everything happens in the visitor's browser, in the tracker, and only a thin signal is sent. Clickport records the print event on the page, and nothing else.

• The print event on the page. The signal is simply that this page was printed, tied to the page it happened on.
• No content captured. Clickport does not read or store what was on the page, what was printed, or anything the visitor saw.
• Cookieless. No cookies, no fingerprinting, no cross-session identity.
• Page-level count. Prints are counted per page, not broken down into sub-items.

How to read it

In the Signals breakdown, Prints is a single flat row, with no caret to expand, because there is nothing finer to drill into. It shows the visitors who printed and the total print events. Click the row to cross-filter the dashboard to those visits and see exactly which pages drive the prints.

How to act on it

High-print pages signal reference intent. The visitor wants this page in hand, away from the screen. That changes what the page should do.

• Spot your reference pages. Recipes, documentation, invoices, pricing, and travel itineraries tend to top the list. These are pages people return to and carry with them.
• Add a print stylesheet. When a page prints often, a clean print stylesheet pays off: drop the navigation, the cookie bar, and the footer, and lay the content out for paper.
• Offer a downloadable PDF. If people keep printing a pricing sheet or a guide, give them a proper PDF to download. It is a better artifact than a browser print, and you control how it looks.

What is stored

Print signals are deliberately thin. For each one Clickport keeps the fact that a print happened and the page it happened on. What is never stored: page content, what was printed, screen recordings, and any personal data. There is nothing here that identifies a person.

Good to know

• Forward-only. Prints exist for visits after the feature is active on your site. Past sessions cannot be backfilled.
• Single-page apps are covered. A print is tied to the right route even after a client-side navigation.
• It does not use your pageview allowance. Prints are events, like file downloads and outbound clicks, and do not count toward your monthly pageview limit.
• Pairs with engagement. A page that prints often and holds attention is doing its job. Cross-filter to prints and check engagement to confirm.