Traffic alerts

Reports tell you what happened last week. Alerts tell you what is happening today. Clickport has two kinds: automatic alerts that compare today against your usual, and alert rules where you pick the number yourself. Both arrive as plain emails, at most one per alert per day, and both are set per site under Site settings → Email reports.

What an alert looks like

Every alert is a short email built around one number, with a button into the live dashboard. No charts to decode, no attachments, no tracking pixels.

Automatic spike alerts

An email when something is happening right now: today's visitors running at least 3x your usual for that weekday, with at least 50 visitors behind it. "Your usual" is weekday-aware, so a busy Saturday is compared to your Saturdays. The email names the page and the source driving the spike and links to the realtime view. At most one alert per day per site.

Automatic drop alerts

The inverse: an email when a normally active site records zero visitors for 12 hours. The baseline is weekday-and-time-of-day aware, so a site that is always quiet overnight or on Sundays never false-alarms; the alert only fires when this exact window usually sees at least 5 visitors.

In practice a flatline rarely means a quiet day. It usually means the tracker stopped firing: a redesign or deploy dropped the snippet, or a plugin started blocking it. The email says so and links straight to your tracker status and the troubleshooting guide. At most one alert per day, with a three-day pause before it reminds you again.

Alert rules: your own numbers

The automatic alerts guess what "unusual" means from your history. Alert rules don't guess: you pick a number, and the number is the law. Each rule reads like a sentence, and you can point it at all traffic or at a single channel:

• Above rules check today's count and email at most once a day. The email arrives within the hour of your number being crossed.
• Below rules check the last 24 hours and email once when the number is crossed, then stay quiet until traffic recovers. No daily nagging while a slow week plays out. A weekdays only option keeps normal weekend dips from firing it.
• Up to five rules per site. Rules and the automatic alerts run side by side; turning one off doesn't affect the other.

Three ways people use alert rules

Running paid campaigns

Paid Social goes above 150. You launched ads and want to know the moment they take off, without refreshing the dashboard all morning. The email arrives when your number is crossed, names the count, and opens the dashboard filtered to that channel. Works the same for Paid Search alongside it.

Guarding your search traffic

Organic Search falls below 50, weekdays only. A quiet early-warning for ranking drops: if a search update or a technical problem cuts your organic traffic, you hear about it within hours, not when the monthly report lands. It emails once and re-arms only after recovery, so a rough patch doesn't flood your inbox.

Launch day

All traffic goes above 500. You posted the launch, closed the laptop, and want the good news pushed to you. When the wave arrives, the email tells you, and the dashboard button drops you into the realtime view to watch it live.

Good to know

• Alert emails go to the site owner, like everything else email-related.
• Plain HTML, no tracking pixels and no remote images. We cannot see whether you opened them, by design.
• All counts exclude the bot traffic Clickport filters (see Bot Management).
• The weekly and monthly digests are separate: read about them on Email reports.