Email reports

Clickport can send you a short report by email: weekly on Monday mornings, or monthly on the 1st, in your site's timezone. It is a ten-second read built around one question: what moved? Depth stays in the dashboard, one click away.

What it looks like

This is the whole report. Four KPIs against your usual week, the changes worth knowing, your channels, and an honest footer. Every number is a link into the exact dashboard view behind it.

What is in the report

• Four KPIs: visitors, pageviews, bounce rate, and engagement, each with its change against the previous week or month.
• What moved: up to five lines about the changes worth knowing: a channel or page running well above or below your usual week, a page newly entering your top pages, conversions moving, or a best-since streak. "Your usual week" is the same weekday-aware baseline the dashboard uses for comparisons, so a strong Saturday is compared to your Saturdays, not to a Tuesday.
• Top channels with their change vs usual.
• Goals: total conversions and your best-performing goal, when goals are configured.
• Provenance: the exact period and timezone, when the report was generated, and how many bot requests were excluded from the numbers.

Every number links to the matching dashboard view: clicking a channel opens the dashboard with that channel filtered and the report's exact date range applied.

Settings

Per site, under Site settings → Email reports: Weekly, Monthly, or Off. Reports go to the site owner by default; other team members subscribe themselves with a toggle on the same page. With several sites on one account you receive a single bundled email, never one per site: an All sites summary on top, then the first three sites in full and the rest as one-line summaries.

The All sites summary shows the four KPIs combined across every site in the email, with visitors properly deduplicated: someone who visited two of your sites counts once, so the number matches the All sites view in the dashboard rather than a simple sum. It appears when the email covers two or more sites and follows the All sites toggle on your sites overview: switch the view off there and the summary stays out of the email too.

• A site with no visits in the period appears as a single line; if all your sites had none, no email is sent at all.
• New sites start receiving reports once they have one full week (or month) of data.
• During a trial, reports are weekly regardless of the setting; your cadence choice takes effect once subscribed.
• The footer's "Turn off reports" link works without logging in and disables reports for all your sites; each can be re-enabled individually. Account emails (trial and billing) are separate and unaffected.

Report recipients

You can also send a site's report to people without a Clickport account: a client, your boss, a stakeholder who will never log in. Owners, admins, and editors add up to ten email addresses per site under Site settings → Email reports. Each address gets that one site's report on the site's cadence, nothing else.

Recipients never see your dashboard or settings, only the email. Because they never opted in themselves, their reports differ from yours in one way: the footer states who added them and carries a one-click unsubscribe link. One click removes them; the team can re-add them anytime.

• A recipient always gets a single-site report, even when your own digest bundles several sites.
• The same quiet rules apply: no email while the site has less than one full period of data, and none for a period with no visits.
• Unsubscribing removes exactly that address from exactly that site. It does not touch anyone else's reports.

Alerts

The report looks back; alerts watch today. Clickport can email you when traffic spikes, when a busy site flatlines (the usual sign of a broken tracker), or when a number you picked is crossed: "When Paid Social goes above 150 visitors, email me." Learn more about traffic alerts, including three ways people set up their own rules.

Good to know

• The emails are plain HTML with no tracking pixels and no remote images. We cannot see whether you opened them, by design.
• No attachments. The report is the summary; the dashboard is the report.
• All numbers exclude the bot traffic Clickport filters (see Bot Management); the excluded count is stated in every report's footer.