Email reports

Clickport can send you a short report by email: weekly on Monday mornings, or monthly on the 1st, in your site's timezone. It is a ten-second read built around one question: what moved? Depth stays in the dashboard, one click away.

What is in the report

• Four KPIs: visitors, pageviews, bounce rate, and engagement, each with its change against the previous week or month.
• What moved: up to five lines about the changes worth knowing: a channel or page running well above or below your usual week, a page newly entering your top pages, conversions moving, or a best-since streak. "Your usual week" is the same weekday-aware baseline the dashboard uses for comparisons, so a strong Saturday is compared to your Saturdays, not to a Tuesday.
• Top channels with their change vs usual.
• Goals: total conversions and your best-performing goal, when goals are configured.
• Provenance: the exact period and timezone, when the report was generated, and how many bot requests were excluded from the numbers.

Every number links to the matching dashboard view: clicking a channel opens the dashboard with that channel filtered and the report's exact date range applied.

Settings

Per site, under Site settings → Email reports: Weekly, Monthly, or Off. Reports go to the site owner. With several sites on one account you receive a single bundled email, never one per site: an All sites summary on top, then the first three sites in full and the rest as one-line summaries.

The All sites summary shows the four KPIs combined across every site in the email, with visitors properly deduplicated: someone who visited two of your sites counts once, so the number matches the All sites view in the dashboard rather than a simple sum. It appears when the email covers two or more sites and follows the All sites toggle on your sites overview: switch the view off there and the summary stays out of the email too.

• A site with no visits in the period appears as a single line; if all your sites had none, no email is sent at all.
• New sites start receiving reports once they have one full week (or month) of data.
• During a trial, reports are weekly regardless of the setting; your cadence choice takes effect once subscribed.
• The footer's "Turn off reports" link works without logging in and disables reports for all your sites; each can be re-enabled individually. Account emails (trial and billing) are separate and unaffected.

Traffic spike alerts

Separately from the digest, Clickport can email you when something is happening right now: today's visitors running at least 3x your usual for that weekday, with at least 50 visitors behind it. The email names the page and the source driving the spike and links to the realtime view. At most two alerts per day per site; the toggle lives next to the report cadence.

Traffic drop alerts

The inverse alert: an email when a normally active site records zero visitors for 12 hours. The baseline is weekday-and-time-of-day aware, so a site that is always quiet overnight or on Sundays never false-alarms; the alert only fires when this exact window usually sees at least 5 visitors.

In practice a flatline rarely means a quiet day. It usually means the tracker stopped firing: a redesign or deploy dropped the snippet, or a plugin started blocking it. The email says so and links straight to your tracker status and the troubleshooting guide. At most one alert per day, with a three-day pause before it reminds you again. The toggle sits below the spike alerts one.

Good to know

• The emails are plain HTML with no tracking pixels and no remote images. We cannot see whether you opened them, by design.
• No attachments. The report is the summary; the dashboard is the report.
• All numbers exclude the bot traffic Clickport filters (see Bot Management); the excluded count is stated in every report's footer.