How to migrate from Google Analytics to Clickport

What you get when you switch

Everything you used in Google Analytics, on one screen that loads in under a second. Plus many tools that Google Analytics does not have.

• Your whole site on one screen. Visitors, sources, pages, countries, devices and campaigns. Click any row, and the whole dashboard filters to it.
• No cookie banner. Clickport uses no cookies, so you need no consent banner for analytics. Google Analytics misses about a third of your visitors because they do not click "accept".
• AI traffic, measured. Visitors from ChatGPT, Perplexity, Claude and other AI tools get their own channel, AI Search. You also see which AI tools read your pages.
• Goals, funnels and paths. Count sign-ups, purchases and button clicks without code. See where visitors drop off on the way, and the paths they take most often.
• Every visit, step by step. Open any visit and see its pages, clicks and goals in order. No recording and no cookies.
• Where visitors get stuck. Signals show rage clicks, dead clicks, script errors and forms that people started but did not send, page by page.
• Revenue for every channel. Connect Stripe or Paddle, or send the amount with your events. See which channels, campaigns and pages bring in money.
• A/B tests built in. Test two versions of a page against your goals, without cookies or an extra tool.
• Tracking without setup. Forms, file downloads, links to other sites, missing pages and your site search are counted from day one.
• Alerts and reports. Get an email when traffic jumps or drops, and a weekly or monthly report. Share a read-only dashboard with a link, no account needed.
• Real numbers. Clickport shows what it measured. It does not guess or sample. Bots are removed before they reach your reports.
• A small script. The Clickport script is 2 KB, so your pages stay fast.

Step 1: Run both at the same time

Do not turn off Google Analytics yet. Add Clickport next to it. The two tools do not affect each other, and Google Analytics keeps counting while you compare.

Sign up, add your site, and paste the Clickport code into your site's header, just before </head>. You can also use the WordPress plugin, Google Tag Manager or the guide for single-page apps. Your visitors show on the dashboard within seconds. The 30-day trial needs no credit card, so the test month is free.

Run both for two to four weeks. That covers full weeks with weekends, and it gives you time to trust the numbers before you remove anything.

Step 2: Bring your old Google Analytics data

Your old data comes with you, so your chart does not start at zero. Download your reports from Google Analytics as CSV files and upload them to Clickport. The old data shows on your chart with a darker background and a line where it starts and ends.

Open Settings → Imports & exports, drop in the files, and check the preview before anything is saved:

One thing to know: in each Google Analytics report, add Date as the secondary dimension before you download it. Without it, the file has only totals and no dates. Clickport skips every day after it started counting your site, so nothing is counted twice. The import guide shows which four reports to download, step by step.

Coming from another privacy-friendly tool? Drop its export ZIP file into the same box. Clickport recognizes the files on its own.

Step 3: Find your way around

Clickport is easy to learn. Google Analytics spreads your data over many menus. Clickport puts it on one screen: the key numbers at the top, the traffic chart below them, and panels for Sources, Locations, Technologies, Campaigns, Pages, Sessions, Goals and Journeys.

Three tips to start. Click any row to filter the whole dashboard by it. Use the date picker to compare one period with another. Move your mouse over the chart to see each day. The panels guide explains the rest.

Step 4: Set up your goals again

Google Analytics calls them key events. In Clickport they are goals. Most goals are a page, such as a thank-you page, or a click, such as a button or a link to another site. You set them up in the dashboard, without code. Clickport also counts forms, downloads and clicks on outside links on its own, so you may not need to set those up at all.

For anything special, a developer adds one line of code: clickport.track('Name', {props}, {revenue}). Add an amount of money, and Clickport shows the revenue that each channel and campaign brought in. Funnels, the steps visitors take before they buy or sign up, are under Journeys → Funnels, with the drop-off at each step.

Step 5: Connect Search Console and Bing

You can still see what people searched for on Google. Connect Google Search Console, and your search terms, impressions and positions show inside Clickport. Bing Webmaster Tools works the same way. You do not need Google Analytics for either one.

Step 6: Set up reports and exports

Replace the Google Analytics emails with Clickport's weekly or monthly email reports. Instead of Looker Studio dashboards, use the PDF report, or the full CSV export when someone needs the raw numbers. Developers can use the API.

When you trust the numbers, remove the Google Analytics code from your site. Before you delete your Google Analytics property, download your history one last time. Google deletes the data for good when you delete the property, and the import from step 2 is your copy.

Why your numbers will look different

Clickport and Google Analytics will show different numbers. In most cases Clickport shows more visitors, because Google Analytics misses many of them:

• Cookie banners. Google Analytics only counts visitors who click "accept". It guesses the rest or misses them. Clickport needs no consent, so it counts everyone. Our GA4 data-loss estimator shows the usual gap for your kind of traffic.
• Ad blockers. Many ad blockers stop the Google Analytics script. They stop the small Clickport script less often.
• Bots. Clickport removes bots before they reach your reports. Google Analytics lets more bots through, which can push its numbers up on some days.
• Unique visitors. Google Analytics uses cookies to recognize a visitor on another day. Clickport counts unique visitors for each day, without cookies. So over longer periods, Clickport shows more visitors.

You see this in your imported history too. Left of the line are the Google Analytics numbers, right of it are Clickport's. A jump at that line is normal.

Where to find things: Google Analytics to Clickport

Large company? See our Enterprise plan and contract terms, or contact us with your monthly traffic.

Questions about switching