Campaigns

The Campaigns tab lists every campaign from your tagged links, and under each name one muted line tells you where it ran: the source, the medium, and how many ad creatives it used. What used to take a tour through five sub-tabs is readable in one scan. Click any campaign and the whole dashboard filters to it.

Reading the sub-line

• The source is where the campaign got most of its visitors. When a campaign ran on several sources, a count follows: google +2 means Google led, and two more sources contributed.
• The medium is how the traffic was bought or earned: paid, cpc, email, referral, whatever your links declare.
• The creative count appears when a campaign used more than one utm_content value: 3 contents means three distinct ads or placements carried this campaign. The Content sub-tab has the per-creative numbers.
• All of it comes from your UTM parameters. Untagged traffic never appears here; it lands in channels instead.

Where this comes in handy

1. The Monday budget scan

You run ads on two platforms plus a newsletter. Before, "which campaign is which" meant remembering your own naming scheme. Now the answer sits under each name: the top campaign is Instagram money, the second is the newsletter doing a fifth of your traffic for free, and the paid search test is well behind. That is the reallocation conversation, prepared in five seconds.

2. Spotting broken ad tagging

Ad platforms fill placeholders like {campaignid} into your URLs. When a placeholder is misspelled or unsupported, it arrives as literal text, and your campaigns list quietly grows a row named {campaignname} or a bare numeric ID. The sub-line makes these jump out: a cryptic campaign name with google underneath and no medium is almost always a tracking template that needs fixing. Two minutes in your ads console, and your reporting is clean again.

3. Catching a blended campaign

You reused the name spring-launch on two ad platforms, and its numbers look great. The +1 in the sub-line is the warning that those numbers are a blend of two platforms with different costs. Click the campaign, open the Sources sub-tab, and the blend separates. Next time, the name gets a platform suffix.

4. Checking that all creatives went live

You built three ad variants for the launch. The sub-line says 1 content... or rather, it says nothing, because only one creative is delivering. The count only appears from two upward, so a missing count on a campaign that should be running a test is your cue to check the ads manager. When it reads 3 contents, the test is actually in the field, and the Content sub-tab tells you which variant is winning.

Drilling deeper

The sub-tabs behind Campaigns are the full breakdowns: Sources, Mediums, Content, and Terms each list every value with its own numbers. They respect the active filters, so the working pattern is: click a campaign, then walk the sub-tabs to see that campaign's composition in full.